What are you doing on June 28?

View this email in your browser OUR FIRST BOOK IS NOW AVAILABLE! Titled Reincarnation: The Death and Rebirth of Marketing, the book is authored by John McGarr, President of Fresh Squeezed Ideas. Today's most successful brands have learned that building strong bonds with current and future consumers means: Developing a deep understanding of those they want to have a relationship with Having a clear brand purpose Creating a brand engagement model based on attraction Described as a truly original and provocative read, Reincarnation challenges marketers from all sectors to do better than "jamming" consumers' social media channels. Instead, ​​it urges brands to become​​ a force for good in the lives of the end users they serve. For a limited time, request a copy at no charge - and order a second for a friend or colleague! ORDER THE EBOOK NOW > WEBINAR | Building Brands That Attract + Engage Fans  Tuesday, June 28, 2016, 1pm-2pm EST​ To explore how marketers can create and optimize contextual, authentic engagements with consumers, the Chief Marketing Officer (CMO) Council will host a live webinar in partnership with Fresh Squeezed Ideas. During this interactive, hour-long session, we will delve into the key questions that marketers need to ask as they strive to better connect with and engage audiences across a multitude of channels. Some of the topics to be explored during the webinar include: How marketers manage the cultural context of their brands The cultural forces that influence brand perception How marketers track brand resonance and relevance What is missing from what brands know about their customers REGISTER FOR THE WEBINAR NOW >     FRESHSQUEEZEDIDEAS.COM 18B Mowat Avenue, Toronto, Ontario M6K 3E8, Canada You can unsubscribe from this list here