REMINDER: WEBINAR | Building Brands That Attract + Engage Fans Tuesday, June 28, 2016, 1pm - 2:15pm EST To explore how marketers can create and optimize contextual, authentic engagements with consumers, the Chief Marketing Officer (CMO) Council will host a live webinar in partnership with Fresh Squeezed Ideas. During this interactive, hour-long session, we will delve into the key questions that marketers need to ask as they strive to better connect with and engage audiences across a multitude of channels. Some of the topics to be explored during the webinar include: -
How marketers manage the cultural context of their brands -
The cultural forces that influence brand perception -
How marketers track brand resonance and relevance -
What is missing from what brands know about their customers | | | | | | |