WEBINAR | Authentic Brands and Their Emotional Connection with Fans
Tuesday, October 11, 2016, 1pm-2.15pm EST
 Winning hearts and minds is a continuing challenge for marketers seeking to connect with consumers on an emotional, cultural or behavioral level. Whether you run marketing for a distinguished, dynamic or developing brand, there is always a need to continually search for ways to stay relevant, real and rewarding for customers.
Drawing on best practices and perspectives from the CMO Council's latest report, titled "Building Brands That Attract and Engage Fans", this upcoming webinar will feature both brand leaders and domain experts.
Topics to be explored include:
- The roots of brand attraction and cognitive connection
- How to survive and prosper amid market diversity and change
- The intersection of cultural and behavioral economics
- The essential ingredients for authenticity and credibility
- Fresh thinking on news ways to invigorate and magnetize brands
The webinar features Fresh Squeezed Idea's President, John McGarr as well as Jennifer Grabenstetter, Executive Director of Global Communications – Product Care at Sealed Air (the makers of Bubble Wrap!) and Liz Miller, SVP Marketing from CMO Council. | | | | | | |
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