| What's the right path to driving business growth today?
With consumers fully in control of the conversation with brands, traditional business practices, marketing programs and media strategies have been upended by cultural evolution and technological disruption. Trust, relevance, and consumer-centricity have become foundational to consumers' expectations and brand preferences. A consumer-serving Brand Purpose is now the DNA that informs effective and impactful growth strategies.
Join us as Fresh Squeezed Ideas and Emergent, the healthy living agency — two leading voices in Purpose-driven strategy — take an in-depth look at the purpose-built organization and brand.
In this webinar you'll learn: - What Purpose means, and its transformational role in business and brand strategy
- The elements that drive the Purpose-built organization
- Considerations for implementing Purpose-built strategy across your organization
- Expected outcomes supporting Return On Purpose (ROP)
| | |  | SPEAKER
John McGarr
President
Fresh Squeezed Ideas | | |  | SPEAKER
Bob Wheatley
Founder & CEO
Emergent, the healthy living agency | | |  | MODERATOR
Mark Baum
Sr. Vice President & Chief Collaboration Officer
Food Marketing Institute | | | | | Reserve Your Spot! - When: March 7, 2017 at 1:00 p.m. EST
- Duration: 60 minutes
- Cost: FREE
- Who should attend: C-suite, marketing and brand executives of CPG and retail companies
- Not sure if you can attend? Register anyway. You'll receive a recording of the presentation.
- Invite your colleagues and register below!
| |  | | A Toronto and Chicago-based brand & marketing firm working on the cutting edge of consumer insight and behavioral science. |  | | A Chicago-based communications agency providing expertise in healthy living and its cultural impact on food & lifestyle brands. | | | |
Posts