`There you are!' cried the Toad, straddling and expanding himself. `There's real life for you, embodied in that little cart. The open road, the dusty highway, the heath, the common, the hedgerows, the rolling downs! Camps, villages, towns, cities! Here to-day, up and off to somewhere else to-morrow! Travel, change, interest, excitement! The whole world before you, and a horizon that's always changing!
As part of our ongoing commitment to close the gap between what respondents 'say' and then go 'do' in real life, we have launched a Behavioral Science-based tool to help business find what is most leverageable about their product or service: Attribute Elicitation Task (AET).
We have entered into IIeX's popular Insight Innovation Competition and would appreciate your support!
What is the Attribute Elicitation Task?
The biggest brand challenge is knowing what customers actually value in your product or service. The conventional approach is to use tracking surveys with pre-determined lists of attributes that may or may not include the ones that respondents deem important. To create a more reliable and valid process, we took a validated interview technique that originated in clinical psychology and adapted it for use in market research.
Your support to help us win the competition would be greatly appreciated. Click below to vote. (we would be happy to demonstrate the tool too!)
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