Register for our webinar: Authentic Brands and Their Emotional Connection with Fans - October 11, 1pm EST

View this email in your browser WEBINAR | Authentic Brands and Their Emotional Connection with Fans  Tuesday, October 11, 2016, 1pm-2.15pm EST​ Winning hearts and minds is a continuing challenge for marketers seeking to connect with consumers on an emotional, cultural or behavioral level. Whether you run marketing for a distinguished, dynamic or developing brand, there is always a need to continually search for ways to stay relevant, real and rewarding for customers.   Drawing on best practices and perspectives from the CMO Council's latest report, titled "Building Brands That Attract and Engage Fans", this upcoming webinar will feature both brand leaders and domain experts.   Topics to be explored include: The roots of brand attraction and cognitive connection How to survive and prosper amid market diversity and change The intersection of cultural and behavioral economics The essential ingredients for authenticity and credibility Fresh thinking on news ways to invigorate and magnetize brands The webinar features Fresh Squeezed Idea's President, John McGarr as well as Jennifer Grabenstetter, Executive Director of Global Communications – Product Care at Sealed Air (the makers of Bubble Wrap!) and Liz Miller, SVP Marketing from CMO Council. REGISTER FOR THE WEBINAR NOW >     FRESHSQUEEZEDIDEAS.COM 18B Mowat Avenue, Toronto, Ontario M6K 3E8, Canada You can unsubscribe from this list here

Fresh Squeezed Ideas and the CMO Council Join Forces on June 28

View this email in your browser REMINDER: WEBINAR | Building Brands That Attract + Engage Fans  Tuesday, June 28, 2016, 1pm - 2:15pm EST​ To explore how marketers can create and optimize contextual, authentic engagements with consumers, the Chief Marketing Officer (CMO) Council will host a live webinar in partnership with Fresh Squeezed Ideas. During this interactive, hour-long session, we will delve into the key questions that marketers need to ask as they strive to better connect with and engage audiences across a multitude of channels. Some of the topics to be explored during the webinar include: How marketers manage the cultural context of their brands The cultural forces that influence brand perception How marketers track brand resonance and relevance What is missing from what brands know about their customers REGISTER FOR THE WEBINAR NOW >     FRESHSQUEEZEDIDEAS.COM 18B Mowat Avenue, Toronto, Ontario M6K 3E8, Canada You can unsubscribe from this list here

What are you doing on June 28?

View this email in your browser OUR FIRST BOOK IS NOW AVAILABLE! Titled Reincarnation: The Death and Rebirth of Marketing, the book is authored by John McGarr, President of Fresh Squeezed Ideas. Today's most successful brands have learned that building strong bonds with current and future consumers means: Developing a deep understanding of those they want to have a relationship with Having a clear brand purpose Creating a brand engagement model based on attraction Described as a truly original and provocative read, Reincarnation challenges marketers from all sectors to do better than "jamming" consumers' social media channels. Instead, ​​it urges brands to become​​ a force for good in the lives of the end users they serve. For a limited time, request a copy at no charge - and order a second for a friend or colleague! ORDER THE EBOOK NOW > WEBINAR | Building Brands That Attract + Engage Fans  Tuesday, June 28, 2016, 1pm-2pm EST​ To explore how marketers can create and optimize contextual, authentic engagements with consumers, the Chief Marketing Officer (CMO) Council will host a live webinar in partnership with Fresh Squeezed Ideas. During this interactive, hour-long session, we will delve into the key questions that marketers need to ask as they strive to better connect with and engage audiences across a multitude of channels. Some of the topics to be explored during the webinar include: How marketers manage the cultural context of their brands The cultural forces that influence brand perception How marketers track brand resonance and relevance What is missing from what brands know about their customers REGISTER FOR THE WEBINAR NOW >     FRESHSQUEEZEDIDEAS.COM 18B Mowat Avenue, Toronto, Ontario M6K 3E8, Canada You can unsubscribe from this list here