Your 1 Vote Can Help Us Win

View this email in your browser Dear friends, As part of our ongoing commitment to close the gap between what respondents 'say' and then go 'do' in real life, we have launched a Behavioral Science-based tool to help business find what is most leverageable about their product or service: Attribute Elicitation Task (AET). We have entered into IIeX's popular Insight Innovation Competition and would appreciate your support! What is the Attribute Elicitation Task? The biggest brand challenge is knowing what customers actually value in your product or service. The conventional approach is to use tracking surveys with pre-determined lists of attributes that may or may not include the ones that respondents deem important.  To create a more reliable and valid process, we took a validated interview technique that originated in clinical psychology and adapted it for use in market research.    Your support to help us win the competition would be greatly appreciated. Click below to vote. (we would be happy to demonstrate the tool too!) Click to Vote Copyright © 2017 Fresh Squeezed Ideas, All rights reserved. FRESHSQUEEZEDIDEAS.COM Our mailing address is: 18B Mowat Avenue, Toronto, Ontario M6K 3E8, Canada unsubscribe from this list    update subscription preferences

We Need Your Vote: Insight Innovation Competition

View this email in your browser Dear friends, As part of our ongoing commitment to close the gap between what respondents 'say' and then go 'do' in real life, we have launched a Behavioral Science-based tool to help business find what is most leverageable about their product or service: Attribute Elicitation Task (AET). We have entered into IIeX's popular Insight Innovation Competition and would appreciate your support! What is the Attribute Elicitation Task? The biggest brand challenge is knowing what customers actually value in your product or service. The conventional approach is to use tracking surveys with pre-determined lists of attributes that may or may not include the ones that respondents deem important.  To create a more reliable and valid process, we took a validated interview technique that originated in clinical psychology and adapted it for use in market research.    Your support to help us win the competition would be greatly appreciated. Click below to vote. (we would be happy to demonstrate the tool too!) Click to Vote Copyright © 2017 Fresh Squeezed Ideas, All rights reserved. FRESHSQUEEZEDIDEAS.COM Our mailing address is: 18B Mowat Avenue, Toronto, Ontario M6K 3E8, Canada unsubscribe from this list    update subscription preferences

It's not too late to register for our Power of Purpose webinar!

View this email in your browser What's the right path to driving business growth today?   With consumers fully in control of the conversation with brands, traditional business practices, marketing programs and media strategies have been upended by cultural evolution and technological disruption. Trust, relevance, and consumer-centricity have become foundational to consumers' expectations and brand preferences. A consumer-serving Brand Purpose is now the DNA that informs effective and impactful growth strategies. Join us as Fresh Squeezed Ideas and Emergent, the healthy living agency — two leading voices in Purpose-driven strategy — take an in-depth look at the purpose-built organization and brand. In this webinar you'll learn: What Purpose means, and its transformational role in business and brand strategy The elements that drive the Purpose-built organization Considerations for implementing Purpose-built strategy across your organization Expected outcomes supporting Return On Purpose (ROP) SPEAKER John McGarr President Fresh Squeezed Ideas SPEAKER Bob Wheatley Founder & CEO Emergent, the healthy living agency MODERATOR Mark Baum Sr. Vice President & Chief Collaboration Officer Food Marketing Institute Reserve Your Spot! When: March 7, 2017 at 1:00 p.m. EST Duration: 60 minutes Cost: FREE Who should attend: C-suite, marketing and brand executives of CPG and retail companies Not sure if you can attend? Register anyway. You'll receive a recording of the presentation. Invite your colleagues and register below! REGISTER NOW Share Tweet Invite Presented by A Toronto and Chicago-based brand & marketing firm working on the cutting edge of consumer insight and behavioral science. A Chicago-based communications agency providing expertise in healthy living and its cultural impact on food & lifestyle brands. Fresh Squeezed Ideas freshsqueezedideas.com Toronto & Chicago (416) 235-0909 info@freshsqueezedideas.com   Emergent, the healthy living agency emergenthealthyliving.com Chicago (312) 806-6975 info@emergenthealthyliving.com   Want to change how you receive these emails? You can update your preferences or unsubscribe from this list